Ready to be Held Again, The 20th FLEI Expo Looks Different

Ready to be Held Again, The 20th FLEI Expo Looks Different – Panorama Media once again presents franchisees, partnerships and various other business opportunities through the Franchise & License (FLEI) Expo 2023. Unlike previous years which were held at JCC Senayan, this largest franchise business exhibition will be held at Hall D Jiexpo Kemayoran, Central Jakarta on 5-7 May 2023.

President Director of Panorama Media, Royanto Handaya explained, relocating the venue from JCC to Jiexpo did not necessarily hinder FLEI Expo from growing. In fact, the FLEI Expo will increasingly provide new experiences through the Exclusive Conference.

“Indeed it has become our vision to be able to hold a conference event where this becomes an FLEI movement to not only be a place to look for opportunities to do business, but will also be useful for business development,” said Royanto Handaya in a press conference held at GoWork, Plaza Indonesia , Central Jakarta on Friday, (14/4/2023).

There are at least four themes that will be presented in the Exclusive Conference. First is the Business Conference themed “Grab-Run-Grow”. This Business Conference will examine the business process in more depth, including potential strategies for starting a business, tips on running a business correctly, procedures for business development from calculating risks, to managing to maintain product quality from the brand that will be carried. An understanding of how to start and also maintain a franchise business is indeed very important for discussion, so that prospective business people are not only tempted by how quickly they can get a return on investment (BEP) but must also be able to develop and run the business. Therefore, the Business Conference which is planned to be held in the first 3 days will present speakers who are experts in their fields.

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Second, presenting networking sessions for visitors and exhibitors. The Networking Session was held to see the interest in the BizMatch FLEI program last year. In this networking session, FLEI also invited Troy Franklin, an international franchise agent who has traveled the world. Later, Troy Franklin will introduce several international franchise businesses targeting Master Franchise in Indonesia. Not only that, networking sessions were also held for exhibitors, partners, VIP invitees, and resource persons to be able to discuss further in an exclusive forum.

“Our hope is that this networking session can become one of the FLEI programs that can add insight and also different experiences for stakeholders,” said Roy.

Third, present local and international brand licenses. On this occasion, visitors could directly meet brand representatives from each IP to inquire further about the collaboration system offline or via the BizMatch FLEI program.

General Chairperson of the Indonesian Franchise and Licensing Association (WALI), Tri Raharjo said, licensing collaboration between brands and IP is one of the strategies for business development and also increasing the existence of a brand.

“There have been many case studies of licensing collaborations between brands and IPs which prove that they can increase sales and revenue rapidly for brands that implement this strategy,” said Tri Raharjo.

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Therefore FLEI is working with the Provaliant Group to promote and expand licensing brands such as Bumi Langit, Spy x Family, Line Friends, MNC, Ultraman, Dino Island, Adhya Pictures, and others.

Fourth, this Exclusive Conference presents in conjunction with the Indonesia Coffee Festival. Not only adding more exhibitors and new programs, the 20th edition of the FLEI EXPO also collaborates with the Indonesia Coffee Festival exhibition and also the Cafe & Brasserie Expo which will be held at JIExpo Hall D1 on the same date. The Indonesia Coffee Festival exhibition and also the Cafe & Brasserie Expo are B2C and B2B exhibitions specifically for cafe owners, entrepreneurs, investors, as well as all food and beverage industry players.

The merging of these two exhibitions will be an added advantage for the exhibitors and also visitors at the FLEI Expo and Cafe Brasserie Expo Indonesia and also the Indonesia Coffee Festival. This will be an advantage for FLEI because it has the potential to get additional visitors. Meanwhile, FLEI visitors will benefit from being able to visit three exhibitions at once with only one ticket. Visitors can visit business exhibitions as well as enjoy coffee festivals with interesting entertainment programs.

“We are sure that the collaboration of these three exhibitions will become a special attraction for stakeholders because there will be many benefits that can be obtained from this exhibition,” said Roy.

As for enjoying all of that, visitors only need to pay IDR 55,000 per person. Registration as exhibition visitors will be opened online on the website For more information, follow Instagram FLEI EXPO Indonesia at @fleiexpoid. For information, the easiest access to enter the Benue area can be reached from the entrance to Pasar Gambir (Gambir Expo).


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